How sustainable is that 'sustainable' choice in the supermarket? Time for clear food choice labels
On behalf of the Dutch Ministry of Agriculture, Nature and Food Quality, Panteia investigated how EU countries address labels concerning the environmental impact of food — and what lessons the Netherlands can learn from this.
The Netherlands: many labels, little clarity
The Netherlands has dozens of labels and certifications, but a widely applied label regarding environmental or climate impact is lacking. As a result, it is difficult for consumers to make sustainable choices.
What is happening abroad?
• France is leading the way with the Eco-score and an extensive product database.
• Denmark is developing a national climate label.
• The EU is working on rules for reliable sustainability claims and a potential EU-wide label.
What can the Netherlands do?
Our research highlights three options:
- Create clarity regarding existing labels.
- Collaborate with other countries on the development of a new label.
- Actively contribute to an EU-wide food choice label.
A mandatory national label presents legal challenges. However, the Netherlands can help to shape European standards — ensuring that consumers will be genuinely supported in making sustainable choices.
"Sustainability does not start solely with the producer — but also with clear and reliable information for the consumer."
– Henri Faun, Project Manager at Panteia
Download our report Food labelling in Europa (in Dutch) here.
